Gain Clarity.
Build Momentum.
Achieve Your Vision.
We help CEOs build thriving businesses with a clear vision, strong leadership, and a proven system for success.
Clarity
Create an actionable plan to grow your business.
Alignment
Get your team working toward a shared vision.
Momentum
Achieve real results with a proven system.
Have you hit a PLATEAU in your business?
Lack of Direction
Without a clear strategy, your team is misaligned, and opportunities slip away.
Wasted Resources
You’re spinning your wheels with no real progress.
Stagnation
Without the right systems, your business will hit a ceiling and stop growing.
The Pinnacle Principles
Learn a proven Operating System for growing your enterprise based on these Five Principles. Master them and watch your business climb.
People
Get the right people in the right seats, right away. Then equip and coach them in a unified direction.
Purpose
Start with why. Set a compelling mission, clear visions, and authentic values. Then develop a winning strategy.
Playbooks
Document and optimize your core processes from top to bottom, both internal and customer-facing.
Performance
Measure what matters, then manage it. Plan and track key goals on an annual, quarterly, and weekly cadence.
Profit
Profit comes as a result of mastering the other Principles, and fuels growth in a virtuous cycle.
We Know The Challenges Of Running a Business.
It can feel overwhelming: misaligned teams, stalled growth, and uncertainty about the next steps. I’ve helped countless CEOs like you implement a clear, proven system to regain control, drive momentum, and achieve the success you envision.
Pinnacle Client Testimonials
You’re going to climb a mountain, but you’re doing it with someone who’s going to help lead you there. The Guide helps provide a pathway, so I know that’s where my hand is going to go; I know that’s where my foot is going to go. Pretty soon, you’re at the top of the peak, cheering on and wondering what’s the next peak, what’s the next climb? That’s really exciting.
Josh Smith
Founder & President, AK Material Handling Systems
Working with our Guide has allowed us to think bigger, differently, and become aligned as a team. Our Guide allows for adjustments and customization for what works best for us. I recommend Pinnacle Business Guides to leadership teams who want to reach their goals but feel stuck.
MISSY RAMBERG
Director of Marketing, Acucraft Fireplace Systems
SERVICES
What Changes When You Work With a Guide
A full year of guided sessions, coaching, and tools built to get your leadership team aligned and your business growing on purpose.
01
A Plan Your Whole Team Owns
Leave with a clear vision, a 3-year picture, a 1-year plan, and 90-day priorities your leadership team built together.
HOW WE GET THERE
2 to 3 Day Base Camp (Year 1)
02
Priorities That Actually Get Done
Every quarter, review what worked, fix what didn't, and lock in the next 90 days so momentum never stalls.
HOW WE GET THERE
Three 1-Day Quarterly Lookouts
03
A Leader Who Isn't Carrying It Alone
Monthly one-on-one time to work through people issues, decisions, and roadblocks before they become fires.
HOW WE GET THERE
Monthly Altitude Checks
04
A Business That Keeps Climbing
Once a year, step out of the day-to-day to reset the vision, raise the bar, and plan the next climb.
HOW WE GET THERE
2-Day Annual Summit
PLUS ongoing access to 80+ Pinnacle tools, templates, and resources.
CHOOSE YOUR PATH
Two Ways to Climb
Same system. Same outcomes. Pick the format that fits the size and stage of your company.
FOR ESTABLISHED COMPANIES
Private Guide
Your company, your leadership team, your plan. Every session is built around your business, with full focus on your people, your challenges, and your goals.
- Private Base Camp with your full leadership team
- Quarterly Lookouts and Annual Summit for your company only
- Monthly Altitude Checks with you and your leaders
- Ongoing access to 80+ Pinnacle tools and resources
BEST FOR
Companies with a leadership team in place, ready to scale with a dedicated Guide.
FOR GROWING COMPANIES
Group Guide
The same proven system in a small cohort of peer companies. You and one key leader climb alongside owners facing the same challenges, at a lower investment.
- Owner plus one key leader from each company
- Shared Base Camp, Quarterly Lookouts, and Annual Summit with your cohort
- Monthly open coaching call
- Peer accountability and shared learning
- Ongoing access to 80+ Pinnacle tools and resources
BEST FOR
Smaller companies building their first leadership team who want the system without the full private investment.
ALSO AVAILABLE: MARKETING LEADERSHIP
Marketing Guide
A fractional CMO who builds your marketing strategy with the B.E.S.T. Known Framework: more of the right people finding you, better leads coming in, and more of them turning into revenue. Strategy and accountability only. No ads, websites or SEO: your team or vendors execute, and I hold them to the plan.
BEST FOR
Companies that want more leads, better leads and predictable revenue without hiring a full-time CMO.
ALSO AVAILABLE: AI STRATEGY AND TRAINING
AI Guide
Turn AI into more output, faster response and higher profit from the team you already have. Your AI Guide finds where AI pays back, builds the 90-day roadmap, trains your team and holds everyone to a scorecard. Group AI Guide is $1,000 a month. Private AI Guide starts at $3,000 a month for a team of up to 5.
BEST FOR
Owner-led companies whose people are trying AI with no plan, no rules and no way to measure it.
Certified Pinnacle
Business Guide
About Jim Ahlin
Jim Ahlin is a Certified Pinnacle Business Guide based in Minneapolis, Minnesota. He founded Roofer Marketers and built it into one of the top digital marketing agencies for roofing contractors, helping hundreds of roofing companies hit their revenue goals through their marketing efforts.
He is the co-author of two books, “Internet Marketing for Roofing Contractors” and “The Best Known Roofer”. Roofer Marketers was acquired by JobNimbus. Jim stayed on to run the integration, serving first as General Manager of JobNimbus Marketing Services, overseeing the company’s marketing products and services, then as Chief Brand Ambassador, representing the brand through events, webinars, and industry content. Jim also hosts the Roofing Success Podcast, the leading podcast in the roofing industry, where he sits down with contractors and industry leaders to talk about what it actually takes to grow a roofing business. He has served on the Leadership Team of the Roofing Strong Alliance (RSA), leading marketing and business operating systems, and he guides agency owners through the Seven Figure Agency Mastermind.
Jim built Roofer Marketers from the ground up, grew it into an industry leader, and took it through an acquisition and integration. He brings that same real-world experience to the businesses he guides. His mission is to help businesses determine the next right thing and equip them with the tools to execute it.
Free tool
Discover where your Business Stands on the path to the Pinnacle.
Take our Baseline Assessment to determine how your company performs across the Five Pinnacle Principles and receive a PDF report with practical recommendations to help you and your team climb to the next level.
- Receive Your Scores Across All Five Pinnacle Principles
- Learn How Each Principle Unlocks Business Growth
- Get Actionable Recommendations and Tools
Learn More about the Pinnacle Approach™
The Pinnacle Approach™ is detailed in a series of three books that share stories and principles real businesses have used to grow faster than they ever thought possible. Download Peak Performance today as a FREE audiobook to learn more.