PRICING
How Much Does Working With a Pinnacle Business Guide Cost?
Most coaches hide their prices until you are three calls deep. Here is exactly what it costs, what drives the price, and how to tell if it is worth it. No long-term contracts. Cancel anytime.
THE SHORT ANSWER
Two Options. Real Numbers.
Private Guide costs about $75,000 in year one. Group Guide costs about $28,125 in year one for the owner plus one leader.
FOR ESTABLISHED COMPANIES
Private Guide
$15,000 Base Camp, one time
$5,000 per month
Year one: $75,000. Year two and beyond: $60,000 per year.
- Your full leadership team
- Private sessions built around your company
- Monthly Altitude Checks
- 80+ Pinnacle tools
FOR GROWING COMPANIES
Group Guide
$5,625 Base Camp, one time
$1,875 per month
Year one: $28,125. Year two and beyond: $22,500 per year.
- Owner plus one key leader
- Sessions shared with a small cohort
- Monthly open Guide call
- 80+ Pinnacle tools
Year one assumes 12 monthly payments starting the month of Base Camp. In year two, the Annual Summit replaces Base Camp and is covered by the monthly fee. No long-term contracts on either option.
MARKETING LEADERSHIP
Marketing Guide: Fractional CMO Pricing
For companies that need more leads, better leads, and a marketing plan their team or agency can execute.
FRACTIONAL CMO
Marketing Guide
$7,500 Launch Sprint, one time
$4,000 per month
Year one: $55,500. Year two and beyond: $48,000 per year.
- CMO-level strategy and oversight
- The B.E.S.T. Known Framework installed
- Direction of your team, agency and vendors
- Weekly scorecard and quarterly plan reset
What's Included and What's Not
Marketing Guide is strategy and oversight. The Launch Sprint covers a marketing and CRM audit, an audience plan, a messaging map and a 90-day plan with a scorecard. The monthly fee covers your CMO session, vendor direction and scorecard tracking.
No marketing services. I don't run Google or Facebook ads, build websites, or do SEO or AEO. Your team, agency or vendors do the execution, and their fees, ad spend and software are billed by them. No long-term contract. Cancel anytime.
AI STRATEGY AND TRAINING
AI Guide Pricing
For companies that want more output, faster response and higher profit from the team they already have. No setup fee on either option.
LEARN WITH A GROUP
Group AI Guide
$1,000 per month
No setup fee
Year one: $12,000. Month to month.
- Monthly group AI strategy and training session
- Monthly office hours
- AI playbook, prompt library and scorecard
- Owner plus one AI champion
BUILT AROUND YOUR TEAM
Private AI Guide
From $3,000 per month
No setup fee
$3,000 a month covers a team of up to 5 people. Larger teams cost more. Month to month.
- AI readiness audit in the first 30 days
- Custom 90-day AI roadmap
- Monthly session with your leadership team
- Staff training, AI policy and vendor direction
Strategy, training and accountability only. I don't build automations, write code or resell software. Your team or the vendors we choose do the build, and software is billed by the vendor. Not sure where you stand? Take the AI Readiness Score or see how AI Guide works.
What Am I Paying For?
You are not buying hours. You are buying a full operating system and a Guide to install it with your team. Every year includes:
- Base Camp (year one): 2 to 3 days to set your vision, assess your team, and build your first 90-day plan.
- Three Quarterly Lookouts: full-day sessions to review the quarter and lock in the next 90 days.
- Annual Summit: 2 days to reset the vision and plan the year.
- Monthly guidance: Altitude Checks (Private) or the open Guide call (Group).
- 80+ Pinnacle tools and resources: scorecards, meeting agendas, planning templates and people tools.
What Drives the Price Up or Down?
- Number of people in the room. Private includes your whole leadership team. Group is capped at two per company.
- Private vs shared sessions. Private sessions are built entirely around your issues. Group sessions split time across companies.
- Depth of monthly support. Altitude Checks are with your team only. The open call is shared.
Is a Business Guide Worth It?
It is worth it when the gain in profit and owner time is larger than the fee. If your company does $5M in revenue and this work moves net profit up two points, that is $100,000 a year, which covers a Private year with room to spare.
It is not worth it if you won't protect the time, your leadership team isn't bought in, or you want someone to run the business for you. I'm a Guide, not a consultant. I ask hard questions and hold the team accountable. Your team does the work.
Which Option Fits My Budget?
- Under about $3M revenue, or a leadership team of one or two: start with Group Guide.
- A leadership team of three or more and growth has stalled: Private Guide.
- Not sure: take the Fit Score. It recommends an option in 5 minutes.
Pricing Questions
Is there a long-term contract?
No. There are no long-term contracts. You can cancel the monthly fee at any time.
Can I start with Group and move to Private?
Yes. The system is the same, so you lose nothing by starting with Group and moving to Private later.
Why not charge by the session?
Results come from the full rhythm of Base Camp, quarterly sessions and the annual summit. Paying per session invites skipping the quarter that matters most.
Do prices go up?
Yes. Rates rise as the client roster fills. The rate you start at is the rate you keep for your first year.
Compare options: Private vs Group | Guide vs Coach vs Consultant | FAQ
Know Your Number. Now See If It's a Fit.
30 minutes. I'll tell you honestly whether I can help.